We’ll be discussing what a brand partnership is and how beneficial it can be to build these relationships in order to fund your projects.

We will be joined by:

Cayla Cousins - Senior Director of Brand Partnership at Capitol Records + Motown

Cassidy Cann - Brand Partnerships at Def Jam Recordings

In the intersection of Black History Month and Women's History Month, Finessed Media will be highlighting some of the Black Women Music Industry Leaders who work with YOUR favorite artists and who are paving the way for aspiring industry professionals like yourself.

The traditional “blueprint” to becoming successful in the music industry is becoming more & more outdated - the possibilities for entrepreneurship have expanded and artists don’t have to be pigeonholed into one lane. From content creation, to educational products, to brand partnerships, there are now endless ways to monetize your brand.

We'll be joined by Jay Manuel, aka Mini Producer, who has found success in multiple pursuits including music production, acting, & influencer content creation.

Okay so you've got your song written, music produced, recorded your songs and have everything together when it comes to your craft. So what's next for you? It's time to get a manager. Often times independent artists don't know where to start when it comes to finding the manager that is right for them and they don't know where to start to begin researching the matter. It is crucial to your music career to find a manager that is compatible with you on all levels.

With such a saturated music market, it's crucial to refine your skill and brand. Tune in to learn more about accessibility, resources, experience, and process with our well experienced guests:

Alexis Engineers

Amil D'mor

Ben F. Thomas

Nik Charger

Our accomplished speakers have worked with artists such as Lil Uzi Vert, Wiz Khalifa, Polo G, Future, Jazmine Sullivan, Summer Walker and many many more.

Web3 promises to revolutionize the music industry by enabling ownership, community and legitimacy. Learn how artists alike are utilizing Web3 tools like NFTs, social tokens, and micro payments for monetizing their careers and engaging with their fans in an unprecedented way!

So you need a music industry mentor ? You've come to the right place! Networking plays a huge part in gaining those connections you need to further advance your career, however, a lot of rising industry professionals and artists don't know where to find the spaces to start networking or who to connect with!

Many of us are fans of music outside of our designated regions. We listen to reggae, K-Pop, Latin music etc. We can't help but to be moved by these different genres of music! There are so many talented artists globally in different genres of music that are yearning for their name to be known internationally.

That's why this weekend we'll be joined by Sunjay Kohli, an expert in marketing to global audiences.

We’ll be discussing how we as independent artists can break into the global markets and get our names known around the world.

We are all fans - music festivals, concerts, and touring are ingrained into our lives as music lovers. However, did you know that these pastimes have a heavy negative impact on our earth? Coachella alone produces over 600 tons of waste each year in the form of litter and trash - we haven't even talked about how much energy it takes to put on the shows yet.

We’ll be discussing how we as artists, music industry professionals, and music lovers can acquire sustainable practices that allow for the longevity of these musical pastimes and a healthier and safer planet.

One of the core essentials of being established as an independent artist is having good marketing campaigns for your music. People stress the importance of good marketing but a lot of artists don't know what that truly means or looks like.

That's why this weekend we'll be joined by artist marketing experts Blair Maclin and Naoto Wakabayashi who have worked with artists like Jorja Smith, Cardi B, Roddy Rich and more!

We’ll be discussing the role and process of marketing music and how you can do it yourself. We'll also discuss ways rising artists can create strategies for audiences to want to engage with them and their music more often.

One of the core essentials of being established as an independent artist is having a good team behind you. People stress having a good manager, producer, marketing team, etc, but it's on the rare occasion that we hear about the importance of having a good A&R. A&R is more than just talent scouting and signing, they are with you through the whole process. It's vital that independent artists know what to look for in A&R and have a comprehensive understanding of this role. Having an amazing person in this position on your team can take your career to new heights.

The importance of quality music journalism is still crucial for artists at all stages of their careers. Independent artists especially must take note of music journalism's ongoing evolution as they pitch blogs and writers. Securing a valuable piece of press — whether it's an interview with a major outlet or a review on a small, niche blog that's hyper targeted to readers who would devour your music — can mean big things.

Today, sync placements in movies and television shows can skyrocket an artist to fame and alter the course of their career. The role of the music supervisor has, thus, become incredibly important in the music industry, but it is also a role that few truly understand.

We’ll be discussing this relationship, the innerworkings of the music sync process, and how rising artists can start looking for sync placements for their music.

With blockchain technology rapidly developing, NFTs (non-fungible tokens) are currently one of the most exciting opportunities for creators. They’re revolutionizing the music industry by putting power back into the hands of artists and presenting new financial and creative possibilities.

We’ll be discussing how NFTs work, their impact on the future of the music industry, and how music artists and entrepreneurs can capitalize on their potential.

Are you a rising artist who wants to learn ways to grow your fanbase? Or are you an aspiring music industry pro who wants to learn marketing tips on how to grab a fan's attention and keep them interested for years to come?

We will be discussing what exactly is fan engagement and the many different ways it can take form. We'll also discuss ways rising artists can create strategies for their audience to want to engage with them and their music more often.

In this event, we are joined by Ghislaine León for a discussion on utilizing music to improve mood and being mindful of the music we listen to. Our guest will speak on how music is a tool that we can use towards our wellness, different sound frequencies and waves, meditation and mindfulness practices using music, and more.

As the music industry continues to grow, many people don't realize the abundant job opportunities there are in the field! In this event, we'll be discussing tips for artists and aspiring music professionals on how to get a job in the music industry, job opportunities, as welling as hearing from a wide range of varying music industry professionals.

Are you an artist struggling to figure out how to use TikTok? Are you trying to build a fanbase organically but you don't know where to start? Are you having a tough time figuring out how to create short form video content that works for YOU?

Artists will have an exclusive opportunity to learn about how to create an engaged audience on the platform and attendees will be offered an opportunity to get paid for creating content at the end of the workshop.