Being an independent artist means building your artistry as a business. Marketing, branding and networking are keys to establishing your name and credibility in the music industry! That’s why we’re putting this event together — to allow you the chance to meet other like-minded and creative individuals. Get to know the Finessed Fam, tips on marketing, and share your music!

Marketing is an essential skill in the music industry. In order to get one’s music to reach their desired audience, it is necessary to have good marketing campaigns that are suitable to an artist’s personal styles, as well as the needs of the target marketing; however, many artists don’t know where to start when it comes to marketing their music.

We’ll be discussing what a brand partnership is and how beneficial it can be to build these relationships in order to fund your projects.

We will be joined by:

Cayla Cousins - Senior Director of Brand Partnership at Capitol Records + Motown

Cassidy Cann - Brand Partnerships at Def Jam Recordings

Okay so you've got your song written, music produced, recorded your songs and have everything together when it comes to your craft. So what's next for you? It's time to get a manager. Often times independent artists don't know where to start when it comes to finding the manager that is right for them and they don't know where to start to begin researching the matter. It is crucial to your music career to find a manager that is compatible with you on all levels.

Web3 promises to revolutionize the music industry by enabling ownership, community and legitimacy. Learn how artists alike are utilizing Web3 tools like NFTs, social tokens, and micro payments for monetizing their careers and engaging with their fans in an unprecedented way!

Many of us are fans of music outside of our designated regions. We listen to reggae, K-Pop, Latin music etc. We can't help but to be moved by these different genres of music! There are so many talented artists globally in different genres of music that are yearning for their name to be known internationally.

That's why this weekend we'll be joined by Sunjay Kohli, an expert in marketing to global audiences.

We’ll be discussing how we as independent artists can break into the global markets and get our names known around the world.

We are all fans - music festivals, concerts, and touring are ingrained into our lives as music lovers. However, did you know that these pastimes have a heavy negative impact on our earth? Coachella alone produces over 600 tons of waste each year in the form of litter and trash - we haven't even talked about how much energy it takes to put on the shows yet.

We’ll be discussing how we as artists, music industry professionals, and music lovers can acquire sustainable practices that allow for the longevity of these musical pastimes and a healthier and safer planet.

One of the core essentials of being established as an independent artist is having good marketing campaigns for your music. People stress the importance of good marketing but a lot of artists don't know what that truly means or looks like.

That's why this weekend we'll be joined by artist marketing experts Blair Maclin and Naoto Wakabayashi who have worked with artists like Jorja Smith, Cardi B, Roddy Rich and more!

We’ll be discussing the role and process of marketing music and how you can do it yourself. We'll also discuss ways rising artists can create strategies for audiences to want to engage with them and their music more often.

Are you a rising artist who wants to learn ways to grow your fanbase? Or are you an aspiring music industry pro who wants to learn marketing tips on how to grab a fan's attention and keep them interested for years to come?

We will be discussing what exactly is fan engagement and the many different ways it can take form. We'll also discuss ways rising artists can create strategies for their audience to want to engage with them and their music more often.

As the video game industry continues to grow and develop at a rapid fire rate, its relationship with the music industry is constantly changing. In this event, we'll be discussing the future of music and gaming, as well as tips for artists and music professionals to grow their audience in the video game industry, specifically through sync licensing and brand partnerships.

Our speakers will include:

Emily Krol, Gaming Strategic Marketing Manager, Lenovo Legion

Mat Ombler, Freelance journalist and musician

Antony Demekhin, CEO, Library X

Frances Jensen, Attorney Associate, Frankfurt Kurnit Klein & Selz PC