This event is sponsored by Finessed Media, Inc. and will be hosted by Dani Vongsamphanh.
As the video game industry continues to grow and develop at a rapid fire rate, its relationship with the music industry is constantly changing. In this event, we'll be discussing the future of music and gaming, as well as tips for artists and music professionals to grow their audience in the video game industry, specifically through sync licensing and brand partnerships.
Our speakers will include:
Emily Krol, Gaming Strategic Marketing Manager, Lenovo Legion
Mat Ombler, Freelance journalist and musician
Antony Demekhin, CEO, Library X
Frances Jensen, Attorney Associate, Frankfurt Kurnit Klein & Selz PC
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Agenda:
12 - 12:10pm ET Introductions
12:10 - 1pm ET Interview with Emily Krol, Mat Ombler, Antony Demekhin, and Frances Jensen
1 - 1:20pm ET Live Q+A with Zoom Audience
1:20 - 1:30pm ET Closing Remarks
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Panelist:
Emily Krol is the Gaming Strategic Marketing Manager for Lenovo North America, where she orchestrates creative and innovative end-to-end marketing strategies for Lenovo’s elite gaming PC brand, Lenovo Legion. With exclusive PC sponsorships of both TSM and Apex Legends Global Series, Emily’s strategy is largely focused on esports and meeting gamers where they are organically. An avid gamer herself, Emily leverages her own experience as well as her BA in Game and Interactive Media Design from High Point University to develop campaigns that will resonate with gamers across the US and Canada. She is passionate about utilizing her position to make the gaming industry more inclusive and accessible to all.
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Mat Ombler is a freelance journalist specialising in video game music. His work focuses on the intersection of the video game industry and music industry and has been published in outlets such as The Guardian, Vice, Polygon, Eurogamer and Gamesindustry.biz. Mat spent five years playing drums in a metal band that toured the UK and Europe, and is particularly interested in the marketing opportunities that video games present for today's musicians. In his spare time, Mat speaks as an expert on video game music, and has appeared on BBC and Sirius XM to discuss the cultural impact of video game music.
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Antony Demekhin's career lives at the intersection of music, brands and technology. A classically-trained musician, Antony began his career in advertising at Leo Burnett Chicago, before moving to New York to lead strategy and business development for a music licensing start-up that was backed by the Coca-Cola Ventures fund. He then ran the digital music program Unstaged for American Express before launching his own music production company, Ear Candy Shop. In early 2020, Antony co-founded Library X, the world's first music licensing platform to produce consistently good music at scale by combining machine learning with human musicianship. Antony is based in Los Angeles, CA.
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Frances Jensen is an associate in the Interactive Entertainment Group at Frankfurt Kurnit Klein & Selz. Prior to joining Frankfurt Kurnit, Ms. Jensen worked at Activision Blizzard handling a variety of transactional matters for the Activision Publishing business segment. Ms. Jensen regularly handles a range of video game development and publishing-related agreements, including creative and production services, licensing, talent, branded entertainment, agency, music, and influencer deals. Ms. Jensen is also experienced in advising on clearance review, social media and marketing campaigns, public relations materials, and related FTC and ESRB matters.
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