
Event Dates
November
5 Finessed VIP Marketing Workshop
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12 Music and Mental Health
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19 Artist Relations
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26 OFF WEEK
Happy Thanksgiving!
December
3 Finessed VIP Workshop
10 Songwriting Battle
17 Finessed Fam: Karaoke!
See you in 2023!
Updated 11/16/2022

Monetization Beyond Music: Building Different Businesses Around Your Brand
The traditional “blueprint” to becoming successful in the music industry is becoming more & more outdated - the possibilities for entrepreneurship have expanded and artists don’t have to be pigeonholed into one lane. From content creation, to educational products, to brand partnerships, there are now endless ways to monetize your brand.
We'll be joined by Jay Manuel, aka Mini Producer, who has found success in multiple pursuits including music production, acting, & influencer content creation.

Artist Management 101
Okay so you've got your song written, music produced, recorded your songs and have everything together when it comes to your craft. So what's next for you? It's time to get a manager. Often times independent artists don't know where to start when it comes to finding the manager that is right for them and they don't know where to start to begin researching the matter. It is crucial to your music career to find a manager that is compatible with you on all levels.

Global Music Connection
Many of us are fans of music outside of our designated regions. We listen to reggae, K-Pop, Latin music etc. We can't help but to be moved by these different genres of music! There are so many talented artists globally in different genres of music that are yearning for their name to be known internationally.
That's why this weekend we'll be joined by Sunjay Kohli, an expert in marketing to global audiences.
We’ll be discussing how we as independent artists can break into the global markets and get our names known around the world.

Sustainability in the Music Industry
We are all fans - music festivals, concerts, and touring are ingrained into our lives as music lovers. However, did you know that these pastimes have a heavy negative impact on our earth? Coachella alone produces over 600 tons of waste each year in the form of litter and trash - we haven't even talked about how much energy it takes to put on the shows yet.
We’ll be discussing how we as artists, music industry professionals, and music lovers can acquire sustainable practices that allow for the longevity of these musical pastimes and a healthier and safer planet.

Artist Marketing 101
One of the core essentials of being established as an independent artist is having good marketing campaigns for your music. People stress the importance of good marketing but a lot of artists don't know what that truly means or looks like.
That's why this weekend we'll be joined by artist marketing experts Blair Maclin and Naoto Wakabayashi who have worked with artists like Jorja Smith, Cardi B, Roddy Rich and more!
We’ll be discussing the role and process of marketing music and how you can do it yourself. We'll also discuss ways rising artists can create strategies for audiences to want to engage with them and their music more often.