
Event Dates
November
5 Finessed VIP Marketing Workshop
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12 Music and Mental Health
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19 Artist Relations
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26 OFF WEEK
Happy Thanksgiving!
December
3 Finessed VIP Workshop
10 Songwriting Battle
17 Finessed Fam: Karaoke!
See you in 2023!
Updated 11/16/2022

Live! In Touring
After a two year pause, LIVE MUSIC IS BACK AND BETTER THAN EVER! Live concerts and gigs are the best ways to promote your music and reach a new audience, as well as earn revenue in the age of streaming.
THIS SATURDAY, we will be discussing what it takes to put on a live show, what it’s like living life on the road while touring, and some of the key things you should know about a live production!

Accessibility in the Music Industry
In the music industry, there is a lack of accessibility that affects the majority of musicians and fans with disabilities. In this event, Cassie Wilson and Sabeerah Najee will be speaking to us about their initiatives and efforts to making the industry more accessible and why it can no longer be overlooked.

Web3 Safety for Artists
Calling all forward thinking rising artists and music industry pros. Have you ever opened your browser and searched, "what is an NFT?" Well, you're in luck!
Join the Finessed Media team for a discussion centered on artist safety in the crazy world of WEB3, learn how to become involved in the Metaverse space, and resources geared towards increasing educational awareness and accessibility in the WEB3 for aspiring independent artists and industry pros.

How Brand Partnerships Can Help Fund Your Dream Projects
We’ll be discussing what a brand partnership is and how beneficial it can be to build these relationships in order to fund your projects.
We will be joined by:
Cayla Cousins - Senior Director of Brand Partnership at Capitol Records + Motown
Cassidy Cann - Brand Partnerships at Def Jam Recordings

Artist Management 101
Okay so you've got your song written, music produced, recorded your songs and have everything together when it comes to your craft. So what's next for you? It's time to get a manager. Often times independent artists don't know where to start when it comes to finding the manager that is right for them and they don't know where to start to begin researching the matter. It is crucial to your music career to find a manager that is compatible with you on all levels.

Global Music Connection
Many of us are fans of music outside of our designated regions. We listen to reggae, K-Pop, Latin music etc. We can't help but to be moved by these different genres of music! There are so many talented artists globally in different genres of music that are yearning for their name to be known internationally.
That's why this weekend we'll be joined by Sunjay Kohli, an expert in marketing to global audiences.
We’ll be discussing how we as independent artists can break into the global markets and get our names known around the world.

Sustainability in the Music Industry
We are all fans - music festivals, concerts, and touring are ingrained into our lives as music lovers. However, did you know that these pastimes have a heavy negative impact on our earth? Coachella alone produces over 600 tons of waste each year in the form of litter and trash - we haven't even talked about how much energy it takes to put on the shows yet.
We’ll be discussing how we as artists, music industry professionals, and music lovers can acquire sustainable practices that allow for the longevity of these musical pastimes and a healthier and safer planet.

Artist Marketing 101
One of the core essentials of being established as an independent artist is having good marketing campaigns for your music. People stress the importance of good marketing but a lot of artists don't know what that truly means or looks like.
That's why this weekend we'll be joined by artist marketing experts Blair Maclin and Naoto Wakabayashi who have worked with artists like Jorja Smith, Cardi B, Roddy Rich and more!
We’ll be discussing the role and process of marketing music and how you can do it yourself. We'll also discuss ways rising artists can create strategies for audiences to want to engage with them and their music more often.

A&R Insights
One of the core essentials of being established as an independent artist is having a good team behind you. People stress having a good manager, producer, marketing team, etc, but it's on the rare occasion that we hear about the importance of having a good A&R. A&R is more than just talent scouting and signing, they are with you through the whole process. It's vital that independent artists know what to look for in A&R and have a comprehensive understanding of this role. Having an amazing person in this position on your team can take your career to new heights.