Bay Area’s newest R&B sensation is the representation that his community deserves. Itz Julius, a Filipino-American R&B singer-songwriter, producer, and audio engineer, spent the last 10 years behind the scenes, working on developing his sound and skills. Since 2020, he’s been taking his solo career more seriously and intends to use his music to inspire and motivate the people around him to do the same.

His latest single, “All In”, is a family cut that includes not only his infectious vocals on the hook and chorus but also catchy and valuable rap verses from Authentic and Jay F., members of his immediate family. 

“All In” follows suit with Itz Julius’ latest streak of upbeat pop ballads that saw him receive praise from the likes of Gordon Chambers and many more. His voice and style often remind listeners of stars like Chris Brown, which is elite musical company to be with, but still, with the help of his family and friends, Julius is carving out a lane of his own. 

Earning co-directing credits alongside his business partner and creative director, Marlo Custodio, Julius is out to prove that he's more than a city boy with a tough past - he’s an artist with visions of greatness for him and the people around him. 

The “All In” music video is another masterpiece in the catalog that Itz Julius and Marlo are putting together. The video follows characters played by Julius and his family as they enter a sketchy high-stakes poker game. As the song and video ends, they realize they are not the only ones willing to go “All In”. 

Check out the absolute bop below, or the music video above, and keep an eye out for more work from Julius and Marlo in the coming year! We’re expecting to see a lot from this year, and you should be too!