Finessed Media, Inc got the chance to meet the The Darkroom’s future superstars and get to know the label’s team that brought the world Billie Eilish! 1824 is Universal Music Group’s creative solutions team focused on the connection of artists and brands directly to fans through storytelling and experiences. 1824’s offerings include content creation, ideation, PR, A&R, creator partnerships, experiences and digital marketing. 1824 harbors a direct connection to youth culture! °1824’s first-of-its-kind network of young creatives allows us to make an impact locally while thinking globally. They work to redefine artist development while building the careers of future industry executives.

Featured Artists:

Cian Ducrot is a 22 year old specialist in classical music and he plays guitar, piano, flute, drums, saxophone and the ukelele. Cian began as a YouTuber and singer who initially used his self-titled channel to upload covers and vlogs. He has earned over 40,000 subscribers to his self-titled YouTube channel. On his channel, you can find exclusive behind the scenes footage of his music videos, live sessions and interviews.

The talented singer-songwriter has an obvious gift for writing songs that bring empowerment from pained emotions as he gives passionate vocal performances over a minimal melancholic acoustic-driven sonic, giving the spotlight to the sorrowful narrative.

Cian promises much more to come throughout the year as he aims to unleash more stories on issues of love, loss, masculinity and frustration to his fans in hope to help others overcome their own personal challenges.

Check Cian out here: (IG, TikTok, Twitter, Facebook, YouTube, SoundCloud, Spotify)

Ashley Kutcher is a 22 year old pop artist from Baltimore, Maryland. She started performing in high school and releasing her own music during college. Over the past year Ashley has gained a larger fanbase than she ever thought possible. She just released her new single titled "Love You From a Distance" and it gained over one million Spotify plays in just two weeks. 

​In college, Ashley began to play live music and produce songs on the side as she pursed a four year long nursing degree. She has always wanted to help people chose nursing as the vehicle to accomplish that.

Recently, Ashley said that she felt she was able to help way more people through her music. During these uncertain and isolated times, Ashley Kutcher has made her mark on the world with authenticity and undeniable talent.

When asked about her writing and recording process, Ashley said “I’ve always preferred to just sit down and sing with an acoustic guitar, and that’s how I still write most of my songs today. I usually come up with lyrics while I’m driving or sitting on my bathroom floor. Then, I’ll record really awful voice memos of the songs and send them to a producer I’m working with at the time. For beats, sometimes I’ll basically beatbox the sounds I want and where I want them to go. One time, we actually just recorded me beatboxing and edited it to sound like the instruments we wanted. I have always wanted to learn music production but the technology really frustrates me. Maybe one day, I’ll learn!”

Check Ashley out here: (IG, TikTok, Facebook, YouTube, SoundCloud, Spotify)

California-based rising songwriter-producer Max Leone, shared his second single ‘Cautious’ via The Darkroom. Showcasing Leone’s unique songwriting, ‘Cautious’ displays smooth guitar lines over a buzzing synth bass line and choppy vocals.

Says Max of the track, “Cautious is about isolating yourself from the world in an attempt to protect yourself from it, but ultimately discovering that the beauty and meaning in life are often derived through its discomfort.”

‘Cautious’ is the follow-up to Leone’s debut single ‘First Grade,’ which garnered early praise from Paper, the BBC, KCRW, Alt Citizen and more.

Check Max out here: (IG, TikTok, Twitter, Facebook, YouTube, SoundCloud, Spotify)

A sort of wild child protégé, Oliver’s been making beats for other people since he was a teenager; a career move that led to him working on hip-hop and R&B cuts for Joey Bada$$, Tinashe and MF Doom. He’s since found his way as a solo artist in his own right, and his music is a brooding and punkish score for his sleepless and erratic generation.

Malcolm on his musical inspirations: “My absolute Gs were Dr Dre, Eminem and 50 [Cent] -- and they still are to this day! I grew up loving that shit, so I started making beats when I was 13 and became obsessed with the art of creating. I’d never done artistic shit until then -- none of my family do anything artsy. Slowly, I started to get obsessed with it, to the point that I was 15 and in my room, not going to the park or house parties but making beats instead.”

When asked what his new album will sound like, Malcolm replies, “It sounds like the soul. Not soul music, the actual soul. Actually, it doesn’t sound, it feels. It doesn’t sound like anything, it feels like everything. That’s what you should say… it’s a great pull quote!”

Check Out Oliver here: (IG, TikTok, Twitter, Facebook, YouTube, SoundCloud, Spotify)

Check out more from 1824 here: http://www.1824official.com/

1824 News: http://www.1824official.com/news

#1824 #umg #universalmusicgroup #cianducrot #ashleykutcher #finessedmedia #artistprofile #maxleone #olivermalcolm

#college #futuresuperstars #pr #ar #artistandreportoire #creatives #creativeteam